Art direction and directed by Alexandre Silberstein.
For Autumn/Winter 2021, MM6 Maison Margiela moves into reverse mode. Revolved inside out, upside down and back-to-front, traditional pieces reveal new design dimensions for a reborn wardrobe inspired by these topsy turvy times. This collection began with a simple question: how do pieces transform when their iconic parts are slightly rearranged, or totally scrambled? The result is a complete macro/micro design reset.
Similar to a naturalist short novel, R U B Y highlights the openness to others, through the eyes of two young adults: Ruby and Paul. The film tries to sweep away the shyness, fear, mistrust, and lack of time we share in a more global way. The film opens on the sentence « I see you » from Avatar, and another way to talk about love. Doesn’t the beauty of love lie in our ability to see others and love them for what they are? As a soul mate or simply as another human being. Shot with 8 non-professional actors who embrace 8 roles, the character of Ruby maintains a distance from the rest of the world by keeping her sunglasses on. This distinctive sign, which leaves her on the margins of others, is a way to protect herself from looks and social networks. Don’t we say that « eyes are the mirror of the soul »?
